As China’s economy has entered a period of new normal, ceramic industry is confronting with the opportunities and challenges of transformation and upgrading, raising new requirement to the organization of Foshan CeramBath. After 13 years of development, CeramBath has attracted more and more international buyers from all over the world as its internationalization has further enhanced. The exhibition period of internationally renowned fairs is normally four days, therefore adjustment of CeramBath’s exhibition period will be more beneficial for international buyers. Besides, as more manufacturing enterprises from Shandong, Fujian and Zhejiang join the fair, with over 120 exhibitors at the previous two sessions, the adjustment of CeramBath period will help to cut down the exhibition expenses of industrial enterprises. Meanwhile, shortened period will make positive contributions to both centralized demonstration and procurement, while at the same time strengthening the innovation of CeramBath.
Therefore, Organizing Committee of CeramBath did a research among 700 exhibitors and over 6000 visitors in total during the 24th and 25th session. More than 60% of them suggest reducing the exhibition period from 5 days to 4 days. In addition, after receiving the feedback, Organizing Committee continues to launch a vote in the Wechat Official Accounts named Foshan China Ceramics City Group to do in-depth investigation aiming at adjusting the exhibition dates. Eventually, 65% of respondents are in favor of tightening the date limit to four days after over a month of voting.
Both incorporating opinions from all sides and combining with the actual situation of CeramBath, the exhibition period of the upcoming 26th CeramBath has been decided to adjust to October 18th to 21st.
Upgrade Registration System- Explore the New Trend of “Internet Plus”
As the core part of the exhibition, analysis of audience data indicates the path to provide better organization of Foshan CeramBath. In previous session, CeramBath relied on manual input and analysis, putting in huge human and financial resources but outputting the less accurate data. Therefore, Internet channel like WeChat pre-registration had been introduced in the last session, enormously decreasing manual input. In the 26th CeramBath, the registration system will be upgraded by further connecting Internet with messages, website, WeChat and mails. In this way, the audience data will be accurate enough to promote the interaction between buyers and exhibitors. According to the Director of CeramBath Organizing Committee, the Organizing Committee hope to combine the exhibition theme of “New Exploration” with the new registration system to further explore the trend of “Internet plus” of exhibition.
Besides, procedures of pre-registration, exhibition services and buyer research will also be completed by the Internet. In particular, pre-registration will be based on online registration while artificial registration will be supplement. In order to strengthen the promotion of pre-registration, Organizing Committee launched a preferential activity that if audiences apply for e-tickets via the “China Ceramics City Group” WeChat account or via official website, they can enjoy a 60 percent accommodation and catering discount of Hilton Foshan and Swissotel Foshan with receipts of their e-ticket. Moreover, more and more discount information of moon cakes, accommodation and catering will be posted on the WeChat account and the official website, through which the buyers not only experience the convenience of the Internet but also receive attentive service from CeramBath. It is expected that the 26th CeramBath will reach a good result of 70% to 80% of pre-registration.
Adjustment of Exhibition Period for 26th CeramBath: October 18-21, 2015
As China’s economy has entered a period of new normal, ceramic industry is confronting with the opportunities and challenges of transformation and upgrading, raising new requirement to the organization of Foshan CeramBath. After 13 years of development, CeramBath has attracted more and more international buyers from all over the world as its internationalization has further enhanced. The exhibition period of internationally renowned fairs is normally four days, therefore adjustment of CeramBath’s exhibition period will be more beneficial for international buyers. Besides, as more manufacturing enterprises from Shandong, Fujian and Zhejiang join the fair, with over 120 exhibitors at the previous two sessions, the adjustment of CeramBath period will help to cut down the exhibition expenses of industrial enterprises. Meanwhile, shortened period will make positive contributions to both centralized demonstration and procurement, while at the same time strengthening the innovation of CeramBath.
Therefore, Organizing Committee of CeramBath did a research among 700 exhibitors and over 6000 visitors in total during the 24th and 25th session. More than 60% of them suggest reducing the exhibition period from 5 days to 4 days. In addition, after receiving the feedback, Organizing Committee continues to launch a vote in the Wechat Official Accounts named Foshan China Ceramics City Group to do in-depth investigation aiming at adjusting the exhibition dates. Eventually, 65% of respondents are in favor of tightening the date limit to four days after over a month of voting.
Both incorporating opinions from all sides and combining with the actual situation of CeramBath, the exhibition period of the upcoming 26th CeramBath has been decided to adjust to October 18th to 21st.
Upgrade Registration System- Explore the New Trend of “Internet Plus”
As the core part of the exhibition, analysis of audience data indicates the path to provide better organization of Foshan CeramBath. In previous session, CeramBath relied on manual input and analysis, putting in huge human and financial resources but outputting the less accurate data. Therefore, Internet channel like WeChat pre-registration had been introduced in the last session, enormously decreasing manual input. In the 26th CeramBath, the registration system will be upgraded by further connecting Internet with messages, website, WeChat and mails. In this way, the audience data will be accurate enough to promote the interaction between buyers and exhibitors. According to the Director of CeramBath Organizing Committee, the Organizing Committee hope to combine the exhibition theme of “New Exploration” with the new registration system to further explore the trend of “Internet plus” of exhibition.
Besides, procedures of pre-registration, exhibition services and buyer research will also be completed by the Internet. In particular, pre-registration will be based on online registration while artificial registration will be supplement. In order to strengthen the promotion of pre-registration, Organizing Committee launched a preferential activity that if audiences apply for e-tickets via the “China Ceramics City Group” WeChat account or via official website, they can enjoy a 60 percent accommodation and catering discount of Hilton Foshan and Swissotel Foshan with receipts of their e-ticket. Moreover, more and more discount information of moon cakes, accommodation and catering will be posted on the WeChat account and the official website, through which the buyers not only experience the convenience of the Internet but also receive attentive service from CeramBath. It is expected that the 26th CeramBath will reach a good result of 70% to 80% of pre-registration.
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